Google and Meta advertising for South Florida businesses
Azul Digital runs paid campaigns on Google and Meta for businesses in Miami, Hialeah and Doral. Campaigns are built around what a lead actually costs you, tested weekly, and reported monthly in plain language. Ad spend is paid by you, directly to the platform.
How do you decide where to spend?
By intent. Google reaches people already looking for what you sell; Meta reaches people who were not looking but match who buys from you. Those are different jobs and they rarely deserve equal budget.
Most local service businesses start on Google, because catching existing demand is cheaper than creating it. Retail and hospitality often work the other way round.
What happens in the first month?
Tracking first, then a deliberately narrow launch. Running broad before conversions are tracked properly is how budgets disappear without anyone learning anything, which is why measurement comes first.
- Conversion tracking verified end to end, including calls and form submissions
- A small set of campaigns aimed at your clearest offer, not everything at once
- Negative keywords built out early, because that is where waste hides
- Weekly review, with creative and audience changes made one at a time
How do you measure whether it is working?
Cost per qualified lead, not impressions, clicks or reach. A campaign that doubles your traffic and halves your enquiry quality has made things worse.
That means we need to hear back from you about which leads were real. Agencies that never ask this end up optimising toward whichever form gets filled in most, which is usually the worst one.
Who owns the ad accounts?
You do. Campaigns are built inside your own Google Ads and Meta accounts, and ad spend is billed by the platforms to your card, never through us.
If you stop working with us you keep the accounts, the history and the learning. Agencies that run clients inside their own accounts are keeping a hostage, not a client.
Do you run campaigns in Spanish?
Yes, and in Miami-Dade it is frequently the better-performing half. Spanish campaigns get their own copy and their own landing pages, not a translated version of the English one.
What does it cost?
A flat monthly management fee, quoted after a call, separate from ad spend. Percentage-of-spend pricing rewards an agency for spending more of your money, so we do not use it.
Bring last month's numbers
What you spent, and how many of the leads were worth having. That gap is usually the whole conversation.
Book a 30-minute call